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The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Teachers Writing a Book or e-Book - 7 Key Challenges and Solutions

Sunday, January 01, 2012

Teachers are highly qualified professionals who should seriously consider writing their own book or e-book. This blog post considers 7 key challenges and solutions to help make this a most enjoyable and rewarding task.

Writing your first book is one of life's most pleasurable experiences! All the time, thought, effort and creativity finally becomes very worthwhile. When the book finally sells is equally, or even more, exciting! Then you see your first pay-check from the publisher / book seller or from your website's online store - WOW!

I have written 6 nonfictional books, 5 of which are currently sold as e-books. The following are some of the experiences I have gained over the past few years.

What could possibly go wrong with the whole process of writing / publishing / marketing / selling, etc? Heaps - in fact! But don't initially be turned off by these. Be aware of the challenges and be prepared to meet these head-on. However, after becoming fully informed, and if you feel it is not right for you, it is probably best to let go and may be try another challenge awaiting you.

Seven key challenges and solutions are:

1. The average author makes very little income out of book sales. Now this must be a cause for serious consideration. Most authors do not make a living out of writing - at the best it supplements their income. At the worst the whole experience ends up costing them money. Hence, the theme you write about, as well as the quality of your writing, is critical. Along with these, you will also need a good publication method and marketing campaign. Sometimes authors do not expect any serious income but are just content with the option of writing for themselves and a few others.

2. The time commitment is considerable. It is virtually a part-time occupation spread over many weeks and months. Most authors either write in small to medium hourly segments of time over a long period, or in weekly blocks over time. This depends on individual circumstances.

3. Publishing is difficult as each major publishing company has thousands of new manuscripts or books at their disposal each year. Your work needs to have quality, be controversial or be very creative, or meet a specific niche, etc. Try a variety of companies and do not forget the e-book sellers. (See below.)

4. Self publishing is another option - yet one which usually also has a considerable financial cost associated. Having a substantial number of hard copies printed is expensive as is the cost of getting these to market - not to mention the considerable amount of time and marketing skills needed. However, if you are well prepared and funded, this may work for you, especially if you have contacts within the industry who can offer advice and lead you on the way.

5. Creative publishing methods are becoming more accessible through the internet these days. For hard copies of books you may also try creative selling methods e.g. eBay or Amazon's CreateSpace. At the time of writing, the CreateSpace option allows for Amazon to assist with the formatting, publishing and sales process considerably, but at a cost dependent on how much assistance you need.

6. E-Book sales through your own website are becoming more popular and usually for less expense. You will need to create, or have created, your own website, as well as having the electronic shopping facilities integrated within your site. There are many companies which offer this option, see Yahoo, for example. One of the major challenges of this option is getting your website visited very regularly, which usually means it is high on the search engines, e.g. Google, Yahoo, etc. Search Engine Optimization (S.E.O.) is the key concept needing a full understanding to be successful here.

7. Try blogging - it's usually FREE! To meet the inherent personal need to write, which we authors have, and save on the expense, you may like to try blogging. There are so many sites now which open up a whole new world for authors - try the WordPress and Blogger websites for starters. You may even make money directly or indirectly out of these opportunities. You may become well-known as an expert on a particular topic and searched out for this expertise. Or you may place affiliate or Google Ads, etc., on your blog.

The joy of writing sometimes supersedes the need to make a profit. For most authors, this unfortunate lack of profit is an inevitable consequence. I have personally enjoyed my experience these past few years and intend continuing this creative pursuit.

Writing your own book or e-book needs dedication and commitment. I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

The 'Teachers Writing a Book or e-Book - 7 Key Challenges and Solutions' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from and

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