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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Manager - Support Clusters

Tuesday, November 01, 2011
All School Marketing Managers (SMM) need support no matter their perceived proficiency or experience.


One of the best forms of support cluster may include each school’s SMM, School Principal, Leadership Team members, selected Staff, Parents and Friends / Citizens Association and School Board.

Another support is a cluster of SMMs, usually within local proximity.

Either support cluster could benefit from inviting input from other specialists be they from other schools, system authorities, school employing authorities or other consultants.

Input on current marketing practices from within that cluster and / or by offering suggestions for improvement would be beneficial.

Support Cluster - School Leadership Team

The School Principal should always be an integral part of any School Marketing Plan (SMP).

The School Principal, along with the school’s Leadership Team, would normally be a wonderful support structure for the SMM.

To have gifted people literally within earshot of one another and able to have ideas bounced off each other, and opinions and ideas shared, would be beneficial.

The School Principal and Leadership Team should have confidence in the SMM and allow this person to develop the SMP without interference. This, however, needs to be done in consultation with the School Principal and maybe also with the other school Leadership Team members.

The SMM would initially need to gain the trust of the School Principal and Leadership Team.

Time, professional development and the experience of successfully completing and implementing a SMP may be integral to gaining this support.

Support Clusters of SMMs

Often SMMs feel that all schools, even those of the same denomination, are rivals.

This is most likely far from the truth.

The 'School Marketing Manager - Support Clusters' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from and

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